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Scaramanga Agency Visits JRC

Our Level 2 and 3 Art & Design students were briefed by local digital marketing agency, Scaramanga. Company Directors, Claire Scaramanga and Simon Leadbetter spoke about how they got to where they are and how so much has changed in education and technology. They explained how it’s a lot easier for students to learn through computer accessibility and social media.

The Company Directors gave the students an assignment to come up with ideas for a campaign on "My Culture" for social media and TV. Simon Leadbetter said:

"You need a good hook and core message and always have at least 2 ideas as a backup for when you pitch to clients."

They both spoke about how important it is to come across as confident when pitching ideas to clients and never be afraid to challenge an idea if you believe it’s not right.

Our students were then shown a recent campaign the company had been working on, which gave a great insight into the industry. Clare said:

“Agencies are the best way to develop as you work with a lot of clients. There are the account managers who handle the clients and the creative team who get given the briefs who then pitch to the clients.”

Ella inquired about her business idea for tattoos and how she can promote it. Simon said:

“It’s best to be as creative as you can on social media to make you unique. You should have the progress of the tattoo on your social wall to stand out and give the customers a journey.”

If you want to find out more about our Art and Design courses, check them out here.